What will be use of your elegant and beautify crafted website if is not visible to your target audience? If you are on the business of selling or buying some products in internet how could you make sure that your target customer can find your website easily? How could you attract customer and how can you be visible in your customer’s eye?
Well, the answers to those question would start are the little magic in the web called Search Engine Optimization or commonly called as SEO. SEO is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
When you search a certain keyword or phrase in search engine portals like Google, Yahoo and Live, and hit the search button the search engine will show you the first top 10 of the result of the search. According to study more than 95% of the internet user would only look at the first page result (the first ten), and only about 5% would look beyond. This implies that if your website is not listed on the first page of the search it less likely to be visited by the customers.
For instance, you are selling SEO services in Boston area you must optimize your website that whenever the internet user search for keyword Boston SEO you must be on the top of the searches to gather as many customers. SEO is quite tricky job and it would really consume a lot of time but the result would worth all the effort or money expend.
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